Global Journalist

Mexico

Spain’s Agencia Efe launches a new platform for mobile phones

Agencia Efe, the fourth-largest global news agency, announced a new design that will allow the distribution of news and ads over mobile phones. The platform will be introduced to Ibero-America, and will allow Efe clients to create templates and navigation links using their news content or Efe’s in text, photo or video format. Local advertisers will now have the chance to invest and become affiliates of this network.

Efe reaches more than 2,000 media outlets, distributes 3 million news stories yearly on all news platforms and offers a Latin vision of the world in Spanish, Potuguese, English, Arabic, Catalan and Galician.

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